Promoting your affiliate
product
From the product
information page about the dog food related
e-book that you discovered earlier at Clickbank, you should be able to
form a fairly clear impression of the main ideas and concepts behind
that book:
You can also search
the
net by using the product name to find
additional information about it.
I'll gotArmed with all
this information, it should be possible to write
a reasonably cogent and informative review of this product. In this
review, include a couple of minor weaknesses or errors if at all
possible, because doing so makes it look far more like you are writing
an objective, unbiased product assessment rather than a promotional
piece.
Nevertheless, the
ultimate goal of this review is to recommend the
product you are promoting to your site visitor.
When you do so, try to
encourage your visitor to buy a product from
your link by offering them a related free gift or bonus for buying from
your site. Depending upon what kind of product you are promoting, you
should be able to find something suitable to give away by looking for
appropriate PLR materials.
Materials of this nature
are those which you can do almost anything
with before claiming the finished product as your own. For example, you
can download a PLR e-book, rewrite as much or as little of it as you
want and then republished the rewritten product as if you wrote it from
the beginning.
Hence, by using PLR
materials, you can quickly and easily create a
unique bonus product that you can give away to your site visitors to
encourage them to buy the product you are promoting from the link on
your review page. To find materials of this nature, either search
Google using 'your subject + PLR' or see what is available at PLR
Wholesaler.
Once your product review
is complete, you need to add it to your site.
However, you want to make this product review the main page of your
site, one that is ideally a completely static page to which you can
send a constant stream of targeted visitors, confident in the knowledge
that what they are looking for will always be there.
In order to do this, go
back to your WordPress administration area,
click on the 'Setting' link (1) at the top right hand corner, followed
by 'Reading' (2) at the top left before finally deciding how you want
to create your 'Static page' (3) for your review:
With your review
published on a static page on your site, you are now
ready to start driving traffic to that individual page.
However, you should not
send all of your site visitors to this page
because as part of the process of generating targeted visitors, you
will also generate incoming links at the same time.
Google uses these
incoming links as one of their major considerations
when deciding how highly they will rank individual pages of your site
in the search results. One of the primary requirements they have when
assessing the strength of your link network is that the link structure
of your site should appear natural.
If every incoming link
points at exactly the same page, it does not
appear natural, meaning that you must introduce a degree of variety.
For example, if you
write keyword targeted articles to promote your
business before publishing them on an article directory site like
EzineArticles, you will include a hyperlink in the brief biography
added to that article which points at your site. Whilst a significant
percentage of these articles should point at your review pages, others
should point at content pages, specific articles, video is that you
have embedded and so on.
This variety appears
natural, which may mean that less people visit
your review pages, but at the same time, it also means that Google will
probably take your site far more seriously. If this is the case, you
will receive plenty of free traffic from the natural search results
which should more than compensate for a handful of people who never got
to see your review pages.
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