Content and Product Promotion

One thing that makes WordPress site different to a standard HTML site is that everything you publish on your WordPress site appears chronologically. If you write and publish an article post on your site today and do the same thing again tomorrow, tomorrow's article will push the one you published today further down the page.
On the other hand, one of the beauties of using WordPress is that it is incredibly easy to add new content to your site. To add new content, all you need to do is click the 'Write' link at the top left of the page, write what you want:

And then hit the 'Publish' button over to the right to have this content published to the net almost instantaneously:

You will note that you have the option of writing a new 'Post' or a new 'Page'. If you choose a 'post', then whatever you have written will appear chronologically on the main 'homepage' of your site. If on the other hand you create a brand new page, there will be a link to that page from the homepage of your site, but the page that you have just created will not appear chronologically on that homepage.
In terms of the kind of content that you should add to your site, think about the kind of visitors you are going to attract. Anything that you can add to your site which will be of interest to your visitors adds extra value to it. Thus, adding written articles about training boxer dogs, videos that highlight dog training techniques, articles about various different types of dog food (don't forget that you are promoting a dog food product) and literally anything that will be of interest to visitors is fair game.
If possible, a significant percentage of the content that you publish on your site should be unique, content that you create (or have created for you) which cannot be found anywhere else.
However, you can 'bulk up' your site with content that your visitors will nevertheless find valuable by downloading and republishing articles from major directory sites like EzineArticles and GoArticles on your site. As long as you leave the original author details attached to these articles, republishing them in this way to add extra content to your site is perfectly acceptable.
Nevertheless, you should aim to have a site that features content that is overwhelmingly unique. Creating content of this nature is not however particularly difficult, probably nowhere near as difficult as you might imagine. For example, visit the two article directories highlighted in the previous paragraph, read a few articles that are appropriate to your market and then re-write them in your own words.
Whilst content that other people have written is copyrighted, the ideas or concepts behind those articles are not. Consequently, there is no reason whatsoever why you cannot take other people's facts, information and ideas and recycle them into your own unique content materials.
Look for appropriate video materials on sites like YouTube. These can be added to your site simply by copying the 'Embed' link that you will find next to any appropriate videos that you want to use:

Paste this link onto your site, and the video should appear, although if you have any difficulties, there are plenty of video plugins available in the WordPress directory that we considered earlier. If you cannot 'Embed' the video, use one of these plugins to help you.
The essential facts about the content that you and to your site is that it should be closely related to the topic of your site and it should be of interest and value to anyone who is interested in your subject matter.
On a site that is primarily focused on boxer dog training, the vast majority of your content should also focus on training boxers. However, even after adding all of this boxer dog related content, you still have no way of making money on your site as yet.
This is therefore the next step.
Promoting your affiliate product…
From the product information page about the dog food related e-book that you discovered earlier at Clickbank, you should be able to form a fairly clear impression of the main ideas and concepts behind that book:

You can also search the net by using the product name to find additional information about it.
I'll gotArmed with all this information, it should be possible to write a reasonably cogent and informative review of this product. In this review, include a couple of minor weaknesses or errors if at all possible, because doing so makes it look far more like you are writing an objective, unbiased product assessment rather than a promotional piece.
Nevertheless, the ultimate goal of this review is to recommend the product you are promoting to your site visitor.
When you do so, try to encourage your visitor to buy a product from your link by offering them a related free gift or bonus for buying from your site. Depending upon what kind of product you are promoting, you should be able to find something suitable to give away by looking for appropriate PLR materials.
Materials of this nature are those which you can do almost anything with before claiming the finished product as your own. For example, you can download a PLR e-book, rewrite as much or as little of it as you want and then republished the rewritten product as if you wrote it from the beginning.
Hence, by using PLR materials, you can quickly and easily create a unique bonus product that you can give away to your site visitors to encourage them to buy the product you are promoting from the link on your review page. To find materials of this nature, either search Google using 'your subject + PLR' or see what is available at PLR Wholesaler.
Once your product review is complete, you need to add it to your site. However, you want to make this product review the main page of your site, one that is ideally a completely static page to which you can send a constant stream of targeted visitors, confident in the knowledge that what they are looking for will always be there.

In order to do this, go back to your WordPress administration area, click on the 'Setting' link (1) at the top right hand corner, followed by 'Reading' (2) at the top left before finally deciding how you want to create your 'Static page' (3) for your review:

With your review published on a static page on your site, you are now ready to start driving traffic to that individual page.
However, you should not send all of your site visitors to this page because as part of the process of generating targeted visitors, you will also generate incoming links at the same time.
Google uses these incoming links as one of their major considerations when deciding how highly they will rank individual pages of your site in the search results. One of the primary requirements they have when assessing the strength of your link network is that the link structure of your site should appear natural.
If every incoming link points at exactly the same page, it does not appear natural, meaning that you must introduce a degree of variety.
For example, if you write keyword targeted articles to promote your business before publishing them on an article directory site like EzineArticles, you will include a hyperlink in the brief biography added to that article which points at your site. Whilst a significant percentage of these articles should point at your review pages, others should point at content pages, specific articles, video is that you have embedded and so on.
This variety appears natural, which may mean that less people visit your review pages, but at the same time, it also means that Google will probably take your site far more seriously. If this is the case, you will receive plenty of free traffic from the natural search results which should more than compensate for a handful of people who never got to see your review pages.